Alfa Laval Optigo
360° launch of a new portfolio
Together with Adentity, Alfa Laval launched a new commercial refrigeration concept combining efficiency, ease and reliability with environmental concern. With a clear cooling concept, Adentity created fresh awareness of the future generation air heat exchangers, Alfa Laval Optigo range.
The global multichannel campaign launch is ongoing throughout 2011 and 2012 through promotions, webs and fairs.