Bona Oil System

Displaying true character
The all-new Bona Oil System brings out the true character of wooden floors with the breakthrough 2-dimensional design effect that creates stunning expressions through highlights and stark contrasts.

Adentity created a multichannel campaign that combines eye-catching visuals of a ravishing peacock and wooden floor close-ups, effectively showcasing the diverse range of effects from the system and its unique properties.

The campaign has been executed worldwide across print, videos, web, apps, PR and in-store materials.

Digital
Adentity developed an iPad app that provided users with the product range and its benefits, and gave them inspiration to create the oiled floor of their dreams. This was accompanied by more information on bona.com

Exhibition
The concept was also executed through an exhibition, which allowed Bona representatives to demonstrate the benefits of the Bona Oil System.

Press
A press release was also issued for industry magazines such as Floor Forum.

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