BRIO international launch concept image by adentity
BRIO international launch by adentity

BRIO Smart Track

Plan! Create! Interact!
With one brand concept in place, central campaigns are used as carriers for new product launches. Launching a new generation of railway toys, BRIO briefed Adentity for a massive Christmas campaign across 12 markets.

The global campaign included TV and print, websites and trade marketing support. Through close interaction with subsidiaries, clear impact was achieved on sales, brand awareness and involvement.

BRIO international launch print campaign by adentity

Ads
Some examples of ads for BRIO Smart Track, linking to the communication platform “Connecting generations”.

BRIO international launch web by adentity

Web
Together with BRIO, we created a new consumer website – a brand new channel for launching and communicating new products, as well as delivering information, exciting games and competitions.

BRIO, international launch video by adentity

Video
TVC for BRIO Smart Track.

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