Tetra Recart Concept Extension

The 21st century alternative for canned food
The innovative Tetra Recart is becoming an established packaging alternative in the canned food industry. Today, the package is visible on practically every food shelf.

To drive the communication platform further and express the new market position, Adentity extended the concept. With fresh photography, a new concept brochure was created to communicate the package’s many key benefits.

Photography
We created images that clearly express the wholesome freshness of the Tetra Recart packaged food, enjoyment, and the consumer benefits.

Key benefits
Key benefits were illustrated with visuals, accompanied by copy – following the packaging along its value chain.

Concept brochure
The brochure presents a clear benefit-oriented messaging, along with attractive conceptual visuals.

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