Create your own wood story

To promote the global product launch of the Bona Oil System, Adentity developed “Create your own wood story”, an international 360° campaign with inspiration in focus, based on the features of design, craft and care. The concept aimed to inspire and support the message of creating a floor from vision to reality, bringing out the unique character of each wooden floor.

Campaign execution
We developed a world wide campaign that was executed through advanced conceptual imagery that creates a strong visual impact on the web, in papers and brochures as well as in social media. 

Label design
We also developed a new design and labels for the Oil System and visualized shelf impact with a line up of all products.