Renässans Plus+ campaign
‘Däppt i Däsan’ – The campaign written the way you sound!
With a successful grip on communications Adentity developed a full-scale campaign for Renässans ‘Däppt i Däsan’ (Täppt i Näsan), which was featured in Elle magazine and various popular publications. Positioned as the natural and safe alternative, Renässans Plus is a soothing saline solution for relieving symptoms of nasal congestion.
The campaign consisted of ads, web activities with e-banners and a competition to win a family skiing trip. Our work was also highlighted in Swedish media and advertising website Resume, which gained a lot of attention. Inspired by phonetics, the fun campaign cleverly expresses the way we all sound with a blocked nose!