A fully integrated Nordic campaign
One of the most coveted follow-ups in film history comes to the silver screen. Shrek is back, for a third crazy, exciting and funny adventure!
Together with DreamWorks and Kinder, Adentity has developed a fully integrated Nordic campaign across TV, press, web, retail and events – synchronised with the premier of Shrek III. Scandinavian consumers were engaged through games, interactive activities, and fun competitions in the fantastic world of Shrek.