Social media campaign
What’s your “cold personality”?
Adentity launched a fun and innovative campaign for the Renässans spray for dry coughs, and the whole range of natural cold remedies.
We created a simple and light-hearted online quiz that lets users find out what type of person they are when they have a cold, effectively promoting Renässans products in an interesting and fun way. They can then share their results and get more friends to participate through social media channels such as Facebook and Twitter. The integrated campaign also includes a TVC, online banners and a campaign site featuring the Renässans brand and its products.