Sony Xperia™ XZ Premium

“Style Case” mirrors the world of Sony XperiaTM XZ Premium
Following the success of our design for the combined packaging and promotion of Sony XperiaTM XZ display phones worldwide, we created a stylish new concept for the latest addition to the Xperia range, the new Sony Xperia XZ Premium.

“Style Case” is a logistics-efficient transport box which transforms into an in-store showcase for the new Sony Xperia XZ Premium smartphone series. Taking the streamlined design, slim profile and fold-out platform of our “Uplift” concept created for the Sony Xperia XZ range as a starting point, our stylish new concept features many new details, including a book-like cover. Product shots and the official “X” logo of the Xperia range dominate the outside front cover, but when opened, a metallic foil inside cover is revealed for added visual impact. This eye-catching addition not only serves to create a mirroring and spotlight effect, drawing the shoppers’ attention, it also reflects the superior quality and positioning of the new Sony Xperia XZ Premium within the premium product category.

Press
“Style Case” was featured on Packaging of the World. Click here to see the article