Taking a brand one step further

When Bona, a global company producing solutions for the installation, maintenance and renovation of floors, needed to take their brand one step further, Adentity was asked to steer the process and creatively develop a new platform. Working together with Bona Sweden and Bona US, after a thorough analysis of the brand, which included target groups, conceptual expressions, colour analysis, and visual language discussions, we held workshops with the international Bona workgroup to establish which conceptual route was the way forward.

 

Supporting the concept

The chosen concept was launched with brand new imagery, typography and an updated colour palette, together with a brand manual. The new guidelines will help Bona subsidiaries and representatives in 54 international markets to ensure clear, on-brand messaging and communication of Bona around the world.

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