Tetra Lactenso Aseptic

A new solution for the world of dairy
“More output with less input”. For the global launch of Tetra Pak’s latest UHT processing solution,
Tetra Lactenso Aseptic, Adentity develops a marketing strategy and communication platform.

The concept of “The New UHT Equation” has been implemented through channels such as brochures, videos and PR, communicating the new generation dairy processing system.

Promotion video
From the initial concept, to storyboarding, 3D animation and production management, we took care of the entire process with assistance from our partner network. Even the soundtrack was specially composed.

Photography
Different categories of photographs were shot for the global launch. This included machine close-ups, engineering-centred shots, and pictures that depicted the extensive R&D.

Materials
The campaign material produced includes a concept brochure with a strong key message based on the campaign concept.

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