Xperia™ X10, X10 Mini, X10 Mini Pro

Global retail launch
Supporting the global launch of the Sony mobile phones, Adentity developed mini marketing display concepts for mobile phone stores around the world.

The challenge was to capture the soul of the phone with a core message and conceptual artwork to create maximised in-store impact. Considering a limited store space and clear logistics efficiency – Adentity developed self-expanding mini marketing display solutions.