Bona has an exciting niche as the world leader of wooden floor care. Trans-
forming the company name from Bona Kemi to Bona in 2007, Adentity deve-
loped an integrated communication and brand platform. The tagline “passion for wood floors”, was released alongside Bona’s new visual identity and Adentity has been a partner ever since.
We recently developed the retail concept: Step by Step “As easy as 1-2-3 for beautiful wooden floors” as well as a green communication platform highlighting Bona’s environmental work: “On Track for Sustainability”.