Bona Traffic Anti Slip

Walking Safe – Everyday

The leading wooden floor experts, Bona, add a new member to their successful Bona Traffic range by launching an anti slip version.

Adentity created a campaign around the concept “Walking Safe – Everyday”. To emphasise the new feature and grab attention, layouts
were designed showing a life buoy on the floor with a bottle of Bona Traffic Anti Slip placed inside. Communicating the trustworthy and durable finish was done through media, POS and PR.