Following the success of our design for the combined packaging and POS displays for the Sony XperiaTM range of smartphones worldwide, Adentity has supported the integrated campaign for the global launch of the Xperia XZ1, Xperia XZ1 Compact and the Xperia XA1 Plus, which includes in-store displays and retail material for in-store promotion.
Developed as part of a drive to create recognition and consistent marketing throughout stores worldwide, we created leaflets, display artwork, product visuals and icon development promoting the new models. We took the metallic silver, gold, pink and blue finishes of the phones as the colour theme for the campaign. The material highlights the technologies, experiences and performance of the Xperia XZ1 range, which includes super slow motion filming and innovative 3D modelling capabilities, as well as the entertainment and social functions of the Xperia XA1 Plus.
Our packaging for Sony Xperia XZ1 has been featured on Packaging of the World. Check it out here.