V for Victoza

Launching the New Diabetes 2 Treatment
Adentity supported Novo Nordisk in the great product launch of the new Diabetes 2 treatment Victoza in Sweden.

Educative material was developed for communicating the benefits of the new treatment geared towards medical staff, diabetes organisations, experts and journalists.

The communication was launched through interactive media such as a video, web, and included presentation packages and press material.