We are happy that Adentity’s new packaging design work for WelliChews, the new playful “little brother” in the animal supplement range NutriScience for Swedencare, is featured at Packaging of the World – one of the most prominent packaging design websites showcasing the most interesting and creative packaging work worldwide.
WelliChews™ is a functional soft chew targeting different health benefits. It is a smart and easy way to give something tasty that also supports our furry friends´ well-being. The packaging concept was created to appeal to the younger pet parents based on the feelings of do good, taste good, and motion. It features cute, popular pets as well as attractive colours for easy recognition and to stand out on the shelf. The main ingredients and the target areas are highlighted on the front for quick identification of health benefits.
For happy and healthy wagging tails, look out for the new WelliChews™ packaging design.
View more about the design work at Packaging of the World. Read more about the WelliChews packaging story
The integration of AI into marketing strategies has sparked a surge of creative inspiration. Tons of cool ideas are popping up, changing how we do marketing in the digital world. Now, AI is deciding the next flavour of your soda and the new label of your favourite product. Continue reading to discover some of today’s most unique AI marketing campaigns.
The excitement of tomorrow
AI is just as exciting and interesting to companies as it is to consumers. There is a joint enthusiasm about creating a buzz around these brands who use AI to come up with cool new marketing material. People are excited to see how AI can change their daily lives, eagerly anticipating the next wave of innovation that AI will bring.
Coca-Cola took people’s vision of the future and crafted an AI-generated flavour. Intrigued, we sampled it at the office, revealing a genuinely futuristic taste.
The latest trend involves feeding AI prompts that it generates into images. Heinz took this trend to the next level, providing AI with a single prompt: “ketchup.” To their astonishment, every bottle produced exhibited a striking resemblance to the iconic Heinz bottle.
We are all eagerly looking forward to exploring the future possibilities and contributions that AI may offer. What are your thoughts on what AI might bring next?
