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Copenhagen inspires with colours

A visit to Copenhagen, Denmark can surely be an inspiring and eye-opening experience. The city is filled with colourful buildings, a fabulous food scene, culture and laid-back atmosphere. The Adentity team decided to take the 30 min train over to the neighbouring country for an inspiring day to kick-off work after the summer holidays. Ready for a whistle-stop tour of the city’s best bits handpicked by Adentity? Let’s go!

A good start of the day

Our first tip is for the early birds. About 10 min stroll from Copenhagen H, through the heart of the city, you find the coffee bar Kompa’ 9, located on Strædet. There we started off with some of their organic coffee and a proper Danish breakfast in a cosy surrounding.

 

A colourful museum visit

With filled stomachs and energy, we continued to Copenhagen’s waterfront to the Danish Architecture Center (DAC). The exhibitions at DAC showcase architectural wonders, international trends and design history. We went to see the exhibition of the world-renowned Danish architects BIG – Bjarke Ingels Group on an architectural journey across time from Big Bang to Singularity. A truly inspiring and colourful exhibition showingBIG’s borderless creativity and how they give form to our future.

Don’t forget to visit the DAC Café, where you are able to experience Copenhagen’s vibrant city life from high above at the large rooftop terraces. To one side, you have spectacular views of the vibrant waterfront, and to the other, the Copenhagen Cultural District. We decided for a cold beverage on their comfortable sunbeds before we continued our day.

 

Doing lunch

After a walk from DAC we arrived for some lunch at the meat packing district Kødbyen, a creative cluster with a broad range of high-quality restaurants. We decided to try out the hip brewpub WarPigs – an experience out of the ordinary. Besides from offering freshly made American-Danish style craft beer, WarPigs also serves authentic Texas barbecue.

 

Street art tour

Next up on the agenda was a street art tour in the districts of Vesterbro. Although graffiti is omnipresent in Copenhagen, street art is something entirely different. The street art in Copenhagen usually covers an entire side of a building in an artistic manner and adds significant value to the neighbourhood. We went to see some iconic pieces, one just by our lunch place, then we continued to one at Oehlenschlægersgade, Sankelmarksgade and lastly Saxogade.

 

Afternoon adventures

A bus ride later we arrived at our final destination, Reffen. An urban playground for co-creation, innovation, food and creativity – and last but not least – the largest street food market in the Nordics. The Adentity team tried some interesting food and enjoyed the beautiful surrounding before heading back to Malmö, filled with inspiration, feeling refreshed and ready to start off new exciting projects.

 

Brands transforming the image of Sweden

During summertime we tend to meet people that encounter Sweden for the first time and are curious on “typical Swedish things”. First that comes to mind may be Swedish corporations like IKEA, Volvo and H&M that undeniably made a significant international splash together with superstars like Zlatan and ABBA. But below the surface there is much more to be said about Sweden’s creative landscape. We decided to shine a light on Swedish brands that might not be the most the typical respond. Let’s take a look at some really exciting brands influencing the image of Sweden.

Oatly

The oat drink Oatly is changing consumption patterns in urban cities. It was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general well being of the planet through a lineup of original oat drinks. Oatly has positioned themselves as an independent, funny, provocative and sympathetic alternative for diary products which has been a true success.

 

Fjällräven – Kånken

Kånken is growing its position as the urban backpack. With the Swedish mantra in mind, “Straight backs are happy backs,” Fjällräven created the first Kånken in 1978 to spare the backs of school children, as back problems had begun to appear in increasingly younger age groups. Simple, stylish and functional, the Kånken backpack soon became a common sight in schools around the country, quickly spreading to cities around the world as an iconic Swedish export. Take a look at the most recent competition and hashtag #kankenart for some beautiful personalised Kånken made by its bearers.

 

Spotify

Spotify has totally redefined the music industry and transformed music listening forever when it launched in Sweden in 2008. Today Spotify is the most popular global audio streaming subscription service with 232m users, including 108m subscribers, across 79 markets. Spotify is the largest driver of revenue to the music business. They have sure managed to provide a legal online music streaming services as an alternative to pirated music file-sharing sites.

 

Hövding

Hövding is the world’s first airbag for urban cyclists and it breaks new ground in cities around the world. It all started with the insight: “Why force people to wear something they don’t like? There must be another way”. The resulting innovation was the collarworn; Hövding (meaning ’Chief’ in Swedish). Through the advanced sensors and unique algorithm Hövding detects the cyclist’s movement patterns and reacts and inflates in 0,1 second in case of an accident. The specialized airbag inflates to cover your head and fixates the neck to provide you with the best protection on the market, up to 8 times better than a traditional helmet. The headoffice is actually not far from ours, in Malmö, Sweden.

Sweden sure is creative and filled with passionate thinkers and exciting brands that stretch beyond its most famous brands, and the list can definitely be made longer.What brands are typically Swedish for you?

Sources:
https://www.oatly.com/, https://www.spotify.com, https://www.fjallraven.us, https://hovding.com/,
http://www.tryswedish.com/company/oatly/, https://medium.com/@inprintatdavis/the-price-of-aesthetics-fjallraven-kånken-backpack-8d5035025c32,
https://www.terracesmenswear.co.uk/fjällräven-kånken-pink

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