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Inglorious Fruits – Making the imperfect beautifully delicious

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Every time we walk into the fruits and vegetables section of the supermarket, we seem to expect brightly coloured, perfect looking apples, oranges, potatoes and eggplants. It somehow gives us the impression that they are fresher, tastier, and even healthier.

But in reality, most fruits and vegetables don’t look perfect. And most of the time, supermarkets, knowing that these “less perfect” produce can’t be sold, throw them away by the tonnes, even though they are absolutely fit for consumption.

In line with the 2014 European Year Against Food Waste, Intermarché, one of the biggest supermarket chains in France, decided to make a change by putting these inglorious food back on the shelves, at a 30% discount, in an attempt to change our perception of “ugly” fruits and vegetables, thus reducing food waste.

We salute Intermarché’s effort to make our world’s consumption less wasteful, and to shake our inaccurate perception of “Inglorious fruits and vegetables”. Let’s hope the supermarket near you would start making this difference too.

TV-series vignettes – their evolution, our inspiration

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From catchy theme songs to cheesy photo montages; from the golden days of Friends to the high-budget production of Daredevil. Vignettes from TV series actually have the power to decide whether we pick up the remote to flip the channel, or keep our eyes glued to the screen.

Today, TV-series vignettes have evolved to become a one-minute art piece, complete with an epic soundtrack, advanced filming techniques, and impressive CGI. And given the worldwide popularity of these series, the vignettes themselves have become an inspiration for many artists, designers and of course, the advertising world.

We see many ads across various media that are heavily influenced by the art direction used in certain TV shows, and here’re some of the print ads that we’ve picked out. Can you guess the TV series these have been inspired by?

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True detective

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Game of Thrones

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Daredevil

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Black Sails

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Mad men

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