3D printing has been making the headlines for a while now. And now, it is opening up a whole new world for the fashion industry.
The global fashion scene first saw 3D printed clothes paraded on the catwalk at Paris Fashion Week in 2013. The acclaimed collection was created by designer Iris Van Herpen using 3D printers. In the same year, Victoria’s Secret also jumped on the bandwagon with its first pair of 3D-printed wings during its world-renowned annual show.
Volumental, a Swedish footwear company, recently created a revolutionary service where customers are able to scan their feet and get shoes with the exact measurements perfect fit.
Plus sized, small sized, or no size. Sikh, Muslim, or Atheist. Male, female, or everything in between. Everything goes in this H&M’s latest campaign.
What starts off as yet another glamourous upmarket fashion video quickly turns out to be a manifesto for the freedom of choice, and diversity, and of course, recycling. “Wear whatever, be anything” is the fashion giant’s message to the world. Through a series of empowering images and an inspiring voiceover, the commercial ends with an undeniable call-to-action for H&M’s clothes recycling campaign.
So watch the video. And follow H&M’s one rule of fashion: recycle.