Going graphic in 2019

As 2018 comes to a close, it’s time to look ahead to next year’s design trends. How will brands look, identify themselves and communicate in 2019? We took a look at some of the upcoming themes.

Web design

The biggest driver in web design is interaction. Websites are no longer just a storefront or information board. As brands vie for attention and engagement in a crowded marketplace, websites must be eye-catching, interactive and more pertinently, inclusive. Video content is replacing still images as a way of attracting and connecting with visitors. Layout is also changing. As smartphone traffic surpasses tablet and computer viewing, web design must be compatible with different formats. As a result, to accommodate thumb scrolling, navigation tools are moving south.


The rise of authenticity and storytelling has also had a visual impact as both original and new heritage logos create a sense of history. Styles vary from minimal and negative space, to ornate and detailed. Distortion and playing with perspectives are also some of the ways that brands are bringing life to logos.


From vintage mid-century modern, to 3D design and typography, anything goes as long as its on-brand. With eye-popping colour palettes and compositions in rendering, graphic design has never been so creative or exciting. Retro is a major source of inspiration, from the glamour of Art Deco, to hints of 60s psychedelia in the form of duotones and gradients. Colour, of course, plays a major role, as a theme, accent or even a brand identity.

To read more about these and other trends, visit:


Berlin in photos

Adentity recently visited European Month of Photography in Berlin. The biennale, which takes place simultaneously in various cities throughout Europe, is Germany’s largest photo festival and attracts museums, cultural institutions, galleries and photographers from around the world.

Throughout the month of October, more than 100 venues around the capital treat the public to a full program of exhibitions and events. This is a chance to see work from some of the stars and emerging talent of the 20th and 21st century, from Diane Arbus, Richard Avedon and Cindy Sherman, to Elmgreen & Dragset and Philip Lorca di Corcia.

We visited a number of fantastic exhibitions, including PACK, which features portraits from Berlin’s Techno scene taken by Sven Marquardt, the notorious bouncer of the city’s most famous nightclub, Berghain. As a bouncer, Sven had access to some of the most famous German and international artists, so in 2005 he took his first musician portrait of Manuel Göttsching, a pioneer of electronic/conceptual sounds. This was the beginning of a parallel career that has taken his name beyond Berlin’s club scene, to the international art scene as a celebrated photographer.

The Galerie Pugliese Levi presents photographs by the agriculturalist and photographer Thibaut Duchenne, whose direct manner of looking is situated far from established traditions and techniques and shows a rural world that, while in the process of disappearing, lives on in various eloquent forms.

European Month of Photography Berlin continues until 31st October.
To see the full programme of events, visit


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