PLMA Fair

A FRESH FAIR CONCEPT EVERY YEAR
Together with Adentity, Tetra Recart has been creating attention amongst major European retailers at PLMA “World of Private Label”, one of the world’s biggest annual trade show for private label held in Amsterdam.

With a novel theme every year, the Tetra Recart showcase clearly communicates the key benefits of the innovative packaging. Attendees are also invited to taste the culinary possibilities with food packed with Tetra Recart.

The fair concept is accompanied by an integrated campaign that includes invitations, booth panels, retail shelf labels, wobblers, pavement signs, giveaways and web banners.