Alfa Laval Optigo

360° launch of a new portfolio
Together with Adentity, Alfa Laval launched a new commercial refrigeration concept combining efficiency, ease and reliability with environmental concern. With a clear cooling concept, Adentity created fresh awareness of the future generation air heat exchangers, Alfa Laval Optigo range.

The global multichannel campaign launch is ongoing throughout 2011 and 2012 through promotions, webs and fairs.

We created a video that clearly presents the main message “The new generation of air heat exchangers”, and the benefits of the range.

The promotional website also helps to explain the uniqueness of the range and provide more details to the target audience.

Other materials, such as brochures and sales sheets, were also created to give the new range a complete presentation across all media.

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