Renässans campaign

Nose-to-Nose – Interactive Campaign
Taking the concept ‘Nose-to-Nose’ one step further, Adentity developed an online campaign together with Renässans to promote its range of soothing nasal sprays. As part of the campaign, we created e-banners, directed to different target groups, which were featured on various health and lifestyle websites with the opportunity to compete and win a family photo shoot.

Visitors to Blogg.se, Familjeliv.se and Netdoktor.se who clicked on the e-banners were then redirected to the Renässans campaign site to take part in the competition. To win, candidates had to upload the cutest photo – preferably nose-to-nose! The campaign received a great response from the different target audience.