For the promotion of Bona Mega ONE, the latest addition to Bona’s best-selling Bona Mega range, Adentity created a global multichannel campaign for both print and digital media. The concept “From now on, never apart – Your perfect partner” played upon the unique features the new Mega One hold and after trying it you will never want to use another finish.
Campaign execution
The campaign was carried out with an extensive photo – and film shooting in the sunset, a pouring animation, an extensive social media package backed up with web banners, brochure and ads. It was launched world wide and was well received both from sales channels and customers.
