Bona Decking System

A new dimension to deck revival
The Bona Decking System is a fast and convenient solution that involves two unique processes of deep cleaning and protection. For the launch of the innovative deck revival system, Adentity conceptualised and developed a global multichannel campaign, clearly highlighting the one-of-a-kind process and its advantages.

Adentity led the full production of two videos for the B2B and retail markets, including storyboarding, model and location scouting, and postproduction.

Other campaign elements, including ads, a brochure, PR articles, web banners, and social media engagement, helped to spread the message “A new dimension to deck revival” worldwide.