Kolcraft – Baby stroller (USA, Chicago)
With the huge selection of baby strollers on the market, it’s hard for parents to know which one to buy. American baby product manufacturer, Kolcraft offered parents the chance to experience stroller travel from the other side of the handlebar, thanks to its Contours Baby Stroller Test-Ride.
The specially created adult-size stroller not only gave parents a chance to test out their baby’s ride, it also provided the company with a highly successful PR opportunity.