Sony Xperia™ XZ Premium

“Style Case” mirrors the world of Sony Xperia^TM XZ Premium
Following the success of our design for the combined packaging and promotion of Sony Xperia^TM XZ display phones worldwide, we created a stylish new concept for the latest addition to the Xperia range, the new Sony Xperia XZ Premium.

“Style Case” is a logistics-efficient transport box which transforms into an in-store showcase for the new Sony Xperia XZ Premium smartphone series. Taking the streamlined design, slim profile and fold-out platform of our “Uplift” concept created for the Sony Xperia XZ range as a starting point, our stylish new concept features many new details, including a book-like cover. Product shots and the official “X” logo of the Xperia range dominate the outside front cover, but when opened, a metallic foil inside cover is revealed for added visual impact. This eye-catching addition not only serves to create a mirroring and spotlight effect, drawing the shoppers’ attention, it also reflects the superior quality and positioning of the new Sony Xperia XZ Premium within the premium product category.