TVC campaign

Clever, simple, effective – TV commercials for Midsona on air
The winter season can also be a flu season for many Swedes. To promote Midsona’s best-selling reliefs for colds and coughs, Esberitox and Renässans, Adentity developed two short TV commercials communicating their effectiveness.

Combining smart typography, eye-catching colours and simple animations, the 10-second spots showed how Renässans and Esberitox can instantly alleviate “Achoos” and “Cough cough”. The commercials were aired on TV, and their impact was increased with a web campaign. Their clever simplicity was met with a warm welcome among the audience.