Get your head in the game – literally! Digital techniques are continuously evolving and in the near future, you should keep an extra eye on these 4 trends that we believe will be used more in everyday use. Metaverse, virtual reality, artificial intelligence and 3D are terms we get more familiar with as the digital universe evolves. The next step seems to be the buzzing Metaverse, where you might be able to explore a whole new virtual reality – in the comfort of your own home.
What do you think of the idea of a Metaverse? Adentity is in for the journey and although we are unsure if it will become a reality in the near future, we are excited to follow the updates.
Metaverse – A new internet universe
Imagine having a whole new platform and meeting place where the possibilities to market brands are enormous. Imagine moving in-person meetings and zoom meetings to a 3D virtual reality space with personalized avatars – a digital version of yourself! This is what world-leading companies such as Google and Microsoft keep investing in, a new internet universe – Metaverse.
Credits: Yukun Zhou – Metaverse shopping center
In 2023, VR will advance to a new level. With the launching of VR headsets, the accessibility to the Metaverse will increase. VR headsets will open a new door to Metaverse where marketing will have a new impact on brand and customer experience. To mention a few, UX design, brand experience and the way people experience information will adapt to this virtual universe.
AI – a threat to designers or a useful tool for creation?
Artificial Intelligence is everywhere now, in all kinds of markets. We see it being used in the form of chatbots, copy development and even within blood analyzing purposes. With this fast-growing use of AI, we are starting to see it within graphic design as well. AI can create interpretations of whatever you like using keywords and algorithms and analyze thousands of images to create new ones. Some creators may fear that AI will take over their profession and make designers obsolete in the future. However, we predict that designers never will go out of style and that soul and heart are necessary for the creation process. Instead, look at AI as a tool for concept creation, brainstorming and idea generation.
Credits: Jeff Han – Mid journey Ai collection
The possibilities of what AI can create within image sketches are endless, the only thing standing in the way is your own imagination. Brand collaboration is another example of how AI can be used. In this case, a creator took this tool to the next level, developing sketches for a fictional collaboration between IKEA and Patagonia only by using keywords in an AI image program. By analyzing the keywords in the AI program and adjusting them the result is both realistic and unique. Another creative use of AI is this interpretation of the population density in different countries.
Credits: Eric Groza – Patagonia+IKEA, Terence Fosstodon – Population Density Maps
3D elements
It goes without saying that the Metaverse and Virtual Reality have a significant impact on 3D design, both when it comes to moving 360° objects like logotypes as well as static elements with complex shading and detail. With its flexibility, 3D helps us create other realities and perspectives and we predict we’ll see a lot of surrealistic worlds mixed with reality-based elements within this field.
Credits: Joe Mei – Virtual clothing, Paulina Kopijkowska
